Destroy the myth!

"Brush after meals" is one slogan you will never hear from us. It never worked anyway. You see, the astonishing fact is that toothbrushing alone does not stop either decay or gum disease no matter how often or "which way" you do it or what paste or powder you use. The trouble in the past, then, seems to be that people have been brushing in the wrong way and for the wrong reasons.

Isn't it true?

. . . that the main reason you have used your brush in the past has been for food removal? That is why you have been waging a losing battle against dental disease all your life!

Know your enemy!

The real enemy in your fight against tooth decay and gum disease is known as plaque. This substance is full of bacteria and it is this material that causes your problems.

Disclose it!

Plaque builds up on your teeth every day as a transparent film. Because of this, and to help you better identify where the enemy is, a special method utilizing a disclosing tablet or solution has been devised to stain the plaque a red color. This will help you see where you must clean your teeth better. Dental science now tells us that to have the fewest problems possible, it is necessary to remove every trace of plaque from your teeth every 24 hours. We suggest that you regularly use disclosing tablets or solution to be sure that you are doing a good job. To see is to know . . . not to see, is to guess.

Floss it!

Ninety percent of all dental disease begins between the teeth. If you try to clean your teeth with just your brush alone, then you are bound to have problems continue to occur in the areas where the bristles cannot reach: between your teeth. Use floss every day and periodically stain your teeth for plaque indentification with a disclosing tablet or solution.

Brush it!

You may brush your teeth as many times per day as you wish to give your mouth a feeling of refreshment . . . brushing for refreshment is done with toothpaste and does not have to take much of your time. During the one time per day (in the evening before bed is best) that you brush to clean, you should plan to spend at least 2 minutes vibrating the bristles where the teeth meet the gums. This should be done after you have used the disclosing tablet or solution and floss. Brushing for cleaning is done best with a dry toothbrush; if you simply must use toothpaste, use only a very little amount. The best brush is a soft one with round-ended bristles. If your gums bleed, it is a sure sign that your brushing and cleaning technique is wrong. Just as you had to be taught to learn to read well, you must be taught to learn to brush your teeth and gums well. We will show you how to use your brush and floss correctly . . . and remember: Practice makes perfect.

Let's summarize the new-way, two-way toothbrushing routine:

And please remember